COGENT : TRUSTED : RELIABLE
COGENT : TRUSTED : RELIABLE
Consider CAMINUS a strategic ally in sales excellence - sharpening focus on capture, bidding, and competitive positioning to elevate strategies, processes, and results.
We boost win rates with tailored expertise: strategy, win themes, persuasive writing, and campaign optimisation. Every insight we offer is designed to refine your sales narrative, because in today’s intense competitive landscape true differentiation is often short lived, so winning isn’t just important - it’s everything.
Growth drives industry, and compelling sales execution sits at its core. With decades of leadership and sales mastery, CAMINUS provides coaching, guidance, and actionable support to empower your team and secure victories.
Coaching
CAMINUS transforms sales potential into proven wins - combining razor-sharp strategy with execution excellence to outmanoeuvre competition. Turn differentiators into decisive advantages; architect campaigns and value narratives that persuade at every stage of the buyer’s journey
Execution
Your buyer’s decision hinges on clarity and conviction. We craft irresistible narratives that turn bids into victories. From storyboard to submission, we construct precision-engineered responses that maximise scoring, eliminate noise, and position you as the undeniable choice.
Embedded Support
Behind every high-performing team is a smarter process. We embed discipline, agility, and winning habits into your sales engine. We unlock elite sales execution—refine techniques, sharpen instincts, and accelerate wins
Consultant – Trainer – Coach
"If you wish to win a man over with your ideas, first make him your friend!". Abraham Lincoln
Mark Varney
With 46 years of military and business leadership, Mark delivers proven results. A senior executive with a track record of successful sales campaigns and sustainable growth strategies, he combines strategic clarity with decisive action. His engaging leadership style—direct yet collaborative—inspires teams to excel while driving measurable outcomes. A creative thinker who transforms potential into performance, Mark builds loyalty and winning cultures wherever he leads. Mark formed CAMINUS, an ancient word for forge, in 2025.
Get in touch
36+ years
Sales Experience
500+
Projects Supported
97%
Client Satisfaction
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